CUSTOMER VALUE AND BENEFITS

Customer value is a very broad concept. However, the simplest way to understand value is as follows:

Value increases : Anything that adds to the benefits obtained from the product.
Value decreases: Anything that adds to the product cost.

The value provided by any product while it is in use is customer centric whereas the value in exchange does not take into account customer centricity.

In a nutshell, we can say,Customer value = Benefits – Cost

Customer value chart

The value provided by the product Dove Deep Pure face wash has been listed below:

IMAGE VALUE:

·         Trusted brand since 1955.
·         Highly recommended by Dermatologists.
·         Popular brand since WWII positioned as cleansing product for effected or burned skin that time.

PRODUCT VALUE:

·         Affordable
·         Easily Available
·         Forms lather with a small blob of face wash
·         Effective for normal to oily skin
·         Doesn’t dry your skin after wash
·         Suitable for sensitive skin
·         Prevents pimples
·         Contains cleanser for a moisturizing experience
·         No greasy feeling after face wash
·         Small tube lasts long
·         Refreshing smell
·         Rinse off easily
·         Leaves skin soft, smooth and fresh

PSYCHOLOGICAL COST:

·         Clean face
·         Properly moisturized skin

ENERGY COST

·         Easily  available in market

TIME COST

·         Easily available at nearby shops.
·         Available at all retail outlets.
·         Wholesalers

MONETARY COST
·         Rs. 90/- for 50g
·         Lasts long